About Us


Lorraine Roy Designer Collections is an industry leader in high fashion couture. With a focus on providing designer dresses and gowns and personalized service, Lorraine Roy has been dressing women for every social occasion imaginable for over a half century.

The owners and staff at Bella Sera Bridal are thrilled to announce that we have just purchased the legendary special occasion boutique Lorraine Roy Designer Collections, previously located in Danvers Square.

Now, Lorraine Roy At Bella Sera has one objective: to make each and every customer look absolutely spectacular in a dress that will complement her unique shape and style. The seasoned staff at Lorraine Roy will personally guide you with recommendations that are based on years of experience in the fashion industry.

With sizes from 0-32, Lorraine Roy can accommodate everyone with styles that reflect today's hottest styles and trends. New dresses from some of the nation's top designers are coming in every day so come in to our dress boutique today and discover your most fabulous self!

On behalf of our entire team, Heidi and I would like to express our sheer delight knowing that the legacy of Lorraine Roy will continue with us. We will be moving the store to our current location and create a boutique setting, which we have named “Lorraine Roy at Bella Sera Bridal.”   We finally feel as if we will have the perfect mix of gowns for our mother of the brides, as well as a stunning array of special occasion dresses. All inventory will be moved into our space within the next month, and new items will begin to arrive by the end of the year. We would love to hear from any and all of you with thoughts and questions. Please contact us at info@bellaserabride.com or 978.774.4077.

Lastly, thank you for your love and support. We feel it every day and it helps us so much more than you can imagine.  

Warmly, Lisa and Heidi